37Signals’ latest book, Getting Real, is a must-read for anyone who wishes to develop web-based software products, and have their business succeed. This compact volume reveals the processes that 37Signals has used to design and put out five extremely popular and well-known web application products. Their book is filled with the philosophies, business plans, programming information, design methods, and marketing plans from their much-hailed and award-winning software development company.

Thanks to the wealth of information contained in Getting Real, it is now possible for anyone to start up their own web-based software and produce it with only very few employees and no funding or debt. Written in a concise, no-nonsense tone, this book is a compact 200 pages when purchased in paperback form. Divided into 16 brilliantly edited chapters and ninety-one informative essays, this book is a fast but informative read, and easy to digest in one sitting. This book is perfect for anyone who’s ever dreamed of launching their own web software, programs, or application products. Getting Real shows how to not just dream up, map out, and launch your own business, but keep it running and successful for as long as necessary.

Getting Real by 37Signals is available for purchase in three main formats- there is a virtual, downloadable version in PDF form that you can read on your computer or print out at your leisure, paperback, or a free version that cannot be downloaded or printed. It’s available at their web site, http://37signals.com, or on the book’s web site, http://gettingreal.37signals.com.